Karma Cream Branding
Karma Cream is a modern and very popular local vegan cafe located in Gainesville, Fl. They specialize in coffee, ice cream, sandwiches and pastries. I chose to rebrand Karma Cream because they lacked a brand image. Objective: I wanted to give Karma Cream a new brand image by hand drawing illustrations that convey organic plants seen in nature. It was crucial to emphasize the freshness and quality of the food through the new branding I designed.